Hyperlocal blog, Inside the M60 has been up and running for a month now and uploads 4/5 articles everyday focussed on local news and issues across Manchester.

Founder, Nigel Barlow was a qualified accountant before recently going to university to study a degree in journalism. He set up the site as a response to the lack of indepth news coverage in the city.

At the moment, Nigel is spending time building the brand and gathering feedback rather than worrying about traffic; in fact he hasn’t looked at the figures yet.

Sources of funding he is looking at include advertising and events but Nigel thinks it’ll be around nine to twelve month before he will be able to earn an income from the site.

Currently, things like comments on individual articles and re-tweets on Twitter are being used as a measure of success. Long-term success on the otherhand will be judged on revenue - something that will decide the longevity of the site.

Despite some negative comments from local press, Nigel fully believes that Manchester needs Inside the M60 and is determined to make it work.